🎬 The Merchants of Joy: Directed by Celia Aniskovich. Follows five NYC families as they source, bargain and hustle to sell Christmas trees, blending street smarts and holiday spirit. 🔗
Watched on Amazon Prime; could’ve been really cheesy but it did a good job of showing the realities of running a seasonal small business in a cutthroat city alongside the gooey sentimental Christmas stuff. Still, it didn’t dip too far into sensationalism or anything– just a straight-on viewpoint of what it’s like being a Christmas tree seller in NYC.
Recommended if you’re interested in the topic (or just like NYC documentaries).